The 30/60/90 Restaurant Launch Playbook

The 30/60/90 Restaurant Launch Playbook is a strategic roadmap designed to navigate the high-stakes period between a culinary concept and a profitable, sustainable reality. Developed by D1 Culinary Group, it moves away from the "chaos of opening" and replaces it with a structured, departmentalized system for success.

Who Is It For?
This playbook is specifically built for:

Aspiring Culinary Entrepreneurs: Individuals with great recipes and talent who need the business structure to ensure their passion doesn't lead to burnout.

Existing Operators Scaling Up: Owners opening their second or third location who need a replicable system to maintain consistency without being physically present 24/7.

Institutional Partners: Universities and hospitality schools looking to provide students with a "real-world" operational framework for food service.

Investors: Stakeholders who want to see a clear, de-risked path to ROI and breakeven before committing capital.

Why You Need to Download It
Most restaurants don't fail because of the food; they fail because of time and alignment. Here is why this download is a non-negotiable for your launch:

Eliminates the "Expensive Guesswork": It sequences tasks so you aren't paying rent on a building while you're still figuring out your menu costing.

Forces Operational Simulation: It mandates "mock services"—the single most ignored step that leads to opening-day disasters.

Builds Margin Into the Mission: As Chef Sean Perrodin notes, "Margin is not laziness." The playbook builds in the rest, prayer, and thinking time necessary to lead a team effectively.

Creates Accountability: By breaking the launch into 30-day sprints, every department (Kitchen, Front of House, Admin) knows exactly what the deliverable is at each stage.

Shifts Mindset from "Cook" to "Owner": It moves you from being the person behind the line to the person managing the systems that keep the line moving.